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What is digital marketing about


Digital media made marketing simple. However, that does not mean making sales become easy.


But the way of approaching the customers has become far different compare to conventional methods. Digital marketing made it easy in reaching customers.


Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers.




Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.


Digital marketing made it is easy in keeping track of customers, and trending/changing tastes of customers. A keen observation of customers as made millions for marketers out theirs. But the strategy for doing it may be different for different marketers, but the basic rule is the same for all.


That is, using the power of digital marketing in an ethical way to become a winner in long run.



Digital marketing Boundaries


There are no definite boundaries for digital marketing. Since every industry is entering into the digital era.


Any company or individual who wants to stay ahead of curve should come to digital marketing or online marketing. Because nobody wants to be left behind right!


Today every niche industries are already in this vastly growing market. Especially the food industry, health, and fitness, and fashion industries are crushing out there using this digital power.


So whatever the niche or industry, it doesn't matter. Every single day digital marketing is expanding its boundaries. So, drawing boundaries don't work for digital marketing. Digital marketing only works for creating new boundaries or thinking out of the box.



Is digital marketing the future


today Digital marketing mainly becomes nothing but online marketing.


Mains streams of online marketing are:-

  1. Content Marketing

  2. Affiliate marketing(AM)

  3. Search engine optimization (SEO)

  4. Social Media Marketing (SMM)

  5. Pay-per-click advertising (PPC)

  6. Email marketing


1.Content Marketing


Content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.



2.Affiliate marketing(AM)


In simple words - Affiliate marketing is selling other's products or services or generating leads or customers, getting a commission for the sale made and the commission may be in one-time or recurring payments.


Affiliate Marketing is win-win marketing.


since all are happy,

  • a customer got a good product or service

  • sales increased for the product owner



3.Search engine optimization (SEO)


SEO stands for “search engine optimization.”

In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.


SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services.



4.Social Media Marketing


The primary goal of a social media marketing campaign is brand awareness and establishing social trust. As you go deeper into social media marketing, you can use it to get leads or even as a direct sales channel.



5.Pay-per-click advertising (PPC)


PPC advertising enables marketers to reach Internet users on a number of digital platforms through paid ads.


Marketers can set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook and show their ads to people searching for terms related to the products or services.



6.Email marketing


Email marketing is still one of the main effective digital marketing strategies.


Email marketing is the medium to get in touch with your potential customers or the people interested in your brand. Many digital marketers use all other digital marketing channels to add leads to their email lists and then, through email marketing, they create customer acquisition funnels to turn those leads into customers.


Today the right email marketing strategy has a big pool of money in it.



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